![]() Like a typical job applicant’s photograph on a resume or Facebook account, the new feature will enable employers to assess various aspects of a candidate’s personality and career progression. If you’re currently stuck in this predicament, don’t fret! We compiled a list of quality LinkedIn profile backgrounds. However, not everyone has the time and/or resources to take professional-looking photos at work. It’s no secret that high-quality photos will help your profile out in the long run. Businesses use LinkedIn as a marketing tool, while consumers post professional-looking images to showcase their talents, interests, and expertise. With our deep bench of creative marketers and breadth of experience in a range of industries, Rapunzel Creative is adept at pinpointing the compelling story behind a company’s brand – and sharing it in ways that will resonate with the right audience, boost visibility, and build market share.LinkedIn background photos have become a very popular social media trend. We welcome the challenge of learning about new industries and interfacing with stakeholders to inspire change and propel growth. Our portfolio of work includes B2B and B2C brand advertising in a range of industries, including technology, insurance, automotive, financial services, real estate, law, manufacturing, health and wellness, hospitality, tourism, and nonprofit. Our team of expert strategists, designers, and developers help corporations gain market share by reinventing existing brands or developing new brands that are value-centric, distinctive, and memorable. Rapunzel Creative is a results-driven strategic marketing and advertising agency that works hand-in-hand with companies across the country to build innovative brands and drive sales through imaginative campaigns, digital marketing, and advertising. NAMED A TOP 20 NY DIGITAL MARKETING AGENCY BY AGENCY SPOTTER If you have both a personal profile and a company page, make sure these are distinct in terms of copy-remember, your profile is about you and your personal brand. Don’t be tempted to write it out like a resume but rather, use the summary as a branding tool that ties in with your website and other digital branding assets. Remember that your profile summary is searchable content where you can lay out the benefits of your products or services, talk about your specialization, and give readers a chance to get to know you a bit. Make your headline targeted to their pain points or your specific expertise so LinkedIn users will know in a flash “what’s in it for them” by working with you. Your headline and profile summary are key ways to brand yourself to your prospective clientele. It is also a great way to cultivate leads. As a leading B2B search engine, LinkedIn is there to help you create a brand for your company, products or services-and for yourself as a professional in your field. Using LinkedIn to expand and enhance your digital footprint should be part of your social media and marketing efforts. Now that you’ve updated your cover image, it’s time to take a look at your LinkedIn marketing strategy. Make it shine by adding a fresh, unique background image to your profile. Your LinkedIn profile is your professional, online resume and business card. Then go to your profile and click “Update Background Photo.” Upload and test. If needed, adjust your image and re-upload.Īnother lunch-hour snippet of advice – don’t put this on the back burner. Use a tool like Photoshop, PicMonkey or Canva to create your background image and get it to the right size. Recommended pixel dimensions are 1584 (w) x 396 (h) pixels.LinkedIn’s specs say that the background images must be: ![]() The next step is sizing your image and then posting it to your profile. For your professional LinkedIn profile, I recommend choosing a background image that reflects your personality, industry or passion. If you are an artist, the background may be a work of art or splashes of paint. An automotive manufacturer may feature a new car model that was just released. A scientist may use an image from the lab, or cells as seen through a microscope. Find a photo, real or conceptual, that resonates with you. Once you choose your background, you can change it out seasonally, quarterly or yearly. It’s all a matter of personal preference. This circuit board of a background is the default background for every person’s career (personal) and company profile on LinkedIn and it’s easy to change. Most importantly it should reflect YOU.
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